WHAT WE DO

Let’s consider every part of your digital presence.

Corporate websites, product catalogues, brand identities and specific software needs can be planned around one shared goal. We bring together the services that fit your current situation and the actual needs of the project.

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Services

From the first idea to launch, services shaped around your needs.

The need may be a clearer business presentation, a better-organised catalogue or fewer repetitive tasks for your team. Rather than recommending the same site to everyone, we consider what visitors need to do and what your team needs to manage.

Corporate Websites

Websites that explain your offer through a clear page structure, feel comfortable to use on mobile and guide visitors towards the right next step.

We review your services, audience and existing content to define the questions each page should answer. The business presentation is organised around what visitors need to understand before contacting you; the proposal defines responsibility for preparing the content.

Page architecture and content hierarchy
Interface design suited to the brand
Contact and enquiry routes
Development shaped around management needs

A practical example

For a service business, visitors may first want to understand whether an offer suits them, then how the work is organised. That use case helps determine the sequence between the home page, service details and contact route.

What the scope defines

Depending on the proposal, the result includes a page plan, interface and working contact routes. Management needs, old links to preserve and outstanding publication information are identified separately; not every possible function belongs to every project.

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E-Commerce and Product Catalogues

Structures that do more than list products: they make categories and product information understandable. Catalogue and online sales requirements are planned separately around your needs.

Sample products help define categories, dimensions or options and visual requirements. The first distinction is between a catalogue and online sales; stock, delivery, payment and order management are then discussed according to the agreed sales scope.

Category and product page structure
Catalogue or cart flow as required
Defined scope for orders and payment
Product management and content organisation

A practical example

Someone choosing dimensions and a material before asking for a quote follows a different route from someone paying for a ready-made product. Product pages, enquiry options and cart behaviour should make that distinction clear.

What the scope defines

A navigable category and product structure connects to the defined contact or sales route. Payment and third-party connections are prepared only when included in the proposal; a catalogue alone is not presented as an online sales system.

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Custom Software and Management Interfaces

For workflows a standard page cannot handle, we define custom development around user roles and day-to-day management needs.

We define the people doing the work, the records they use and the order of approvals. Who can see and change information, from request creation to completion, determines both the interface and the development scope.

Workflow and use-case analysis
Content, product or operational management
User roles and access requirements
Assessment of necessary integrations

A practical example

For example, a team may review enquiries while each customer should see only their own record. Statuses, permissions and the next action are defined together; information in an administrator screen should not become publicly accessible.

What the scope defines

The development is intended to support the agreed records, roles and workflow. External connections, migration, reports and additional security reviews are scoped according to the project; they are not assumed to be standard features of a panel.

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Brand Identity and Visual Language

Identity work that connects what a brand stands for with how it appears. We can create a new visual language or develop the digital use of an existing identity.

We consider what your brand communicates, who it addresses and where it appears. Preserving a logo and improving its digital use is different from creating a new identity; logo, colour, typography and usage boundaries are treated as distinct decisions.

Brand position and communication approach
Logo and visual identity scope
Colour, typography and usage principles
A consistent visual language for web and content

A practical example

A logo that works in a wide desktop header may be difficult to read in a small mobile space. Considering different backgrounds and sizes helps keep the brand consistent across its website and communication materials.

What the scope defines

The identity files and usage principles defined in the scope create a visual foundation for the website. Print, packaging and additional communication materials are part of the delivery only when specifically included in the proposal.

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SEO and Content Structure

We connect content that answers visitors’ questions with a page structure search engines can understand. The scope is based on your current situation and goals.

We assess the content structure against audience questions, your service scope and existing pages. The purpose, headings and relationships of each page are considered together, including places where existing links should be preserved.

Page purpose and topic hierarchy
Titles and description structure
Basic technical SEO review
Content development grounded in real information

A practical example

Someone researching a service may have questions about its scope, suitability or process. Assigning each question to the right page creates a more useful structure than repeating the same general paragraph throughout the website.

What the scope defines

Content recommendations and areas for technical adjustment follow the proposal’s scope. Measurement and follow-up needs are defined separately; no particular search position, visitor count or sales result is guaranteed by this work.

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Maintenance and Ongoing Development

Support planned separately for a live site’s later needs: content changes, technical maintenance or new functions. The proposal defines the service period and responsibilities.

We assess the current site, its tools and the team’s update needs. Content changes, technical updates and new features are defined separately; access, backup and review responsibilities are part of the agreed service framework.

Content updates within the agreed scope
Assessment of technical maintenance needs
New pages and feature development
A prioritised improvement plan

A practical example

Adding a new service description and adding a status to an order system are different changes. Checking whether a request affects the existing scope helps avoid turning a simple update into unplanned development work.

What the scope defines

Support is defined by its period, responsibilities and work boundaries. Requested changes are prioritised; continuous availability, unlimited revisions and resolution of every third-party issue are not assumed commitments of the service.

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THE RIGHT SCOPE

We start with the use case, not a feature list.

Before including a feature, we discuss what it needs to solve. Is the visitor looking for information, exploring products or making an enquiry? Does your team need to update content or manage products? These questions shape the interface and the development scope.

The visitor’s main purpose and the primary next step
The page, content and product structure
Workflows needed by administrators or the team
External connections and technical prerequisites

CONNECTED PLANNING

Content belongs at the centre of the design.

Headings, descriptions, images and calls to action should tell the same story. Rather than making pages longer through repetition, we aim for a structure that explains the offer, answers useful questions and shows the next step.

A distinct purpose and content hierarchy for each page
Clear copy that fits the brand’s tone
Service and product descriptions grounded in real information
A section flow that leads to contact and enquiry routes

BEFORE LAUNCH

We look beyond the visual surface.

We review the pages, links and interactions included in the project. Use on different screens, form behaviour and basic technical settings are part of the pre-launch review. Specialist testing or audit requirements can be scoped separately.

Mobile and desktop usability checks
Menus, links and form journeys
Page titles and the basic SEO structure
Content accuracy, missing information and delivery requirements

A PRACTICAL USE CASE

Start with one customer action to define the scope.

“We want our products on the website” can lead to very different solutions. Will visitors read specifications and ask for a quote, compare options or buy directly? Choosing a cart, form or payment function before making that distinction leaves the purpose of the experience unresolved.

We can use one example product to discuss categories, dimensions, images, options and the person receiving enquiries. This reveals what the product page needs to contain. Stock, delivery and payment requirements are separate decisions when they are relevant to the sales process.

The same approach applies to a corporate website. The service visitors need to understand first, followed by the action they should take, helps determine page order. We include functions that support this main route in the proposal instead of adding features without a clear need.

An example user and the result they want
Content needed to explain and support that result
The person or process receiving the enquiry
Boundaries of the functions in the first delivery

CONTENT AND DELIVERY PREPARATION

Turn your knowledge into a usable structure.

Not every piece of copy needs to be finished at the start. We do need to know which information is confirmed and which decisions remain open. A service list, sample products, existing logo and contact details help shape the pages. Missing information is separated by subject rather than left in one vague list.

We can shape the tone, section order and visual direction together. Experience, product qualities, certifications and service terms require a source and confirmation. Making a draft more substantial does not mean inventing missing commercial information.

Before publication, we review final content, the domain, form recipient and any required legal text. The proposal identifies the technical setup and tests included. Third-party licences, integrations and specialist audits are not assumed to be included automatically.

Logo, brand files and usable images
Real service or product information and its owner
Responsibilities for copy, translation and visuals
Business information required before publication

How we work

A clear way of working, at every stage.

You know what we are doing, why it matters and what comes next. We define the scope early, keep decisions visible and review the result together before launch.

Listen and define the scope.

We review your business, goal and existing setup. Then we clarify pages, functions, content responsibilities and the project’s boundaries.

Shape the structure and design together.

We make the content flow and interface direction tangible. Brand fit, ease of use and priority messages are reviewed together.

Develop and review how it works.

We turn the agreed scope into an implementation, reviewing pages, links and interactions against the project’s use cases.

Prepare for launch with a final review.

We work through the content, technical requirements and delivery scope. Launch and later maintenance follow the agreed terms.

FAQ

Useful answers

Can we work with you on a single service?

Yes. Web design, content editing, brand identity or a specific development need can each form a separate scope. There is no requirement to combine every service.

What is the difference between a product catalogue and an online shop?

A catalogue presents products and can direct visitors to contact the business. An online shop needs additional functions such as a cart, orders and payment. A catalogue without payment infrastructure is not presented as a working sales system.

Does SEO come with a ranking guarantee?

No. Search results depend on many external factors. SEO work can cover content structure, technical checks and areas for improving visibility; a particular ranking or traffic result is not guaranteed.

Is post-launch maintenance included?

The proposal states whether maintenance is included, for how long and within which scope. Content updates, technical maintenance and new feature development are different types of work.

Let’s Discuss Your Project

Let’s give your next project a clear direction.

A new website, a refresh of an existing platform or software for a specific workflow: tell us what you want to achieve, where you are now and what matters most. We can start the conversation with a practical scope.

Let’s Discuss Your Project info@luneaajans.com ↗