Intent and targeting
Search themes, locations and exclusions are chosen around the service and market you actually serve.
SEARCH ADVERTISING AND ENQUIRY JOURNEYS
Google Ads Management
Reach people searching for what your business offers. We plan the search need, ad message, landing page and enquiry route together before launching the agreed campaigns.
STARTING WITH YOUR NEEDS
The click is one step in a longer customer journey.
A relevant search should lead to a page that answers the visitor's question. We consider keyword intent, geographic scope and the actual service offer alongside the content and contact route of the landing page.
Campaign management requires a defined media budget, access arrangements and measurement plan. Account history and available search data inform decisions; estimated results are kept separate from observed performance.
Message and landing page
Ad copy should match the offer and the destination page. Visitors need clear information after the click.
Measurement and review
We define which events represent a useful enquiry and assess whether the available tracking supports that definition.
AN EXAMPLE IN PRACTICE
From a relevant search to a relevant service page.
A person searching for a specific service should see an ad that describes that offer and a landing page that continues the same message. A generic homepage may not answer the question behind every search.
We connect the campaign structure with useful page content and an understandable enquiry route. This example explains the approach without inventing click-through rates, search volumes or acquisition costs.
SEO and Website Content Structure
Plan the route to useful information.
Corporate Website Design
One design language across different screens.
Identify the search need
Campaign themes reflect the offer and market.
Continue the message
Ad and landing page describe the same service.
Measure a useful action
The agreed enquiry event is reviewed separately from traffic.
A DEFINED DELIVERY PLAN
A concrete scope, agreed before delivery.
The final deliverables, responsibilities and any external service costs are defined in the written proposal. The following items help us discuss the scope.
- Account and offer review
- Search theme and campaign structure
- Targeting and exclusion approach
- Relevant ad copy and assets
- Landing-page recommendations
- Agreed conversion measurement setup
- Budget and performance review process
HOW WE WORK TOGETHER
From the first discussion to a reviewed delivery.
Review the starting point
We examine the offer, account history, landing pages and available measurement.
Build the campaign plan
Search themes, targeting, exclusions and budget are agreed.
Prepare the launch
Ads, destinations and tracking are checked before the authorised campaign release.
Review actual results
Search terms and observed enquiries guide subsequent adjustments.
LET'S CLARIFY THE DECISIONS
The decisions to make together.
These questions help us define a practical scope around your business and the resources available.
- Which services and locations are in scope?
- How much is allocated to media spending?
- What is a qualified enquiry?
- Which tracking can be verified?
HOW WE CHECK THE WORK
Checks that follow the real use case.
We review destinations, contact details, ad relevance and the agreed conversion events before launch. Policy and account requirements are considered for the actual business offer.
Optimisation uses observed data when available. Advertising platforms decide ad eligibility, while performance depends on the auction, audience demand and the customer journey.
GETTING STARTED
What helps us get started?
A clear service offer, an agreed budget and access to the relevant advertising account are needed to plan the campaign.
- Services, markets and priority locations
- Advertising account and historical data
- Landing pages and enquiry channels
- Media budget and measurement access
FAQ
Useful answers
Is the advertising budget included in your fee?
Media spending and campaign management are separate costs unless the proposal explicitly states otherwise.
Can you guarantee a number of enquiries?
No. Demand, competition, budget and the offer affect results. We agree the scope and review actual data.
Can an existing campaign be improved?
We can review account history, search terms, destinations and measurement before proposing changes.
Does every click count as a conversion?
No. Conversion events should represent the agreed business action. A page view and a valid enquiry are different signals.
Let’s Discuss Your Project
Let’s give your next project a clear direction.
Take the first step towards your website, product catalogue, custom software or digital marketing project. Share your goals and current situation so we can clarify the scope, responsibilities and proposal process.